CauseConnect

Problem

Nonprofits lack visibility due to limited marketing budgets, while businesses struggle to find mission-aligned nonprofit partners for co-branded campaigns. The current process is fragmented and lacks data-driven insights.

Approach

The team conducted market research, stakeholder interviews, and multiple prototype iterations to identify challenges and improve match accuracy and workflow efficiency.

Solution

An AI-powered matching system that streamlines nonprofit-brand collaboration, enhances campaign effectiveness, and provides impact tracking and verified insights.

Team Members

Yuetong Lu

Yuyang Qi

View the team's poster here (PDF)

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